Business Profile

SafeRoots Initiative Ltd (SafeRoots or SRI for Short) has come into being as a business company with a vision of growing into a strong, transparent and enlightened business entity of global scope, impact and partnerships. The company’s mission is to conduct business activities and projects following best practices, diversify business in wide ranging fields to grow into an influential conglomerate with high social responsibility, maintain quality and standard, and develop best and durable partnership based on win-win principle. The company’s core values are quality, ethical standard, innovation, mutual benefits. SafeRoots comprising its Directors coming from both public/Government and private/business sectors are determined to conduct wide ranging business activities with their long experience, leadership and management capability, and professional expertise and linkages. SRI is advancing fast in business association and alliances in a strategic and farsighted manner keeping both national and international business opportunities in view.

SRI leaders have strong academic and professional background, high ethical standard and consciousness, enlightened view of the world, societal commitment and need for contributing to the development of a knowledge based society. They are supremely aware of global scientific and technological progress and need for pursuing the path of science, technology and innovation (STI) in its business projects, industries, production modes and practices. SRI businesses are therefore, both goods and services based and focused on long term business trajectories. In Bangladesh context, it currently attaches high priority to the sectors of broad agriculture and food security, green and blue economies, tourism & hospitality, health care and alternative healthcare, innovative industries, IT and AI based domains, renewable energy, trading, commodities and industrial raw materials, production and supply chain development, logistics and distribution.

SRI wants to go global and is ready to develop trusted partnership both for the business market of growing Bangladesh and the developing countries of great opportunities and scalable projects. SRI is for network in diversified fields for its product diversification and diversification of Bangladeshi exportables.

SafeRoots team comprises a highly qualified and widely experienced senior management with great portfolio and capability with unique leadership and management qualities. They gained expertise and professionalism from their academic background and experience of long years in leadership positions in the Government and businesses of their own. They have therefore appropriate national and international perspectives and long view in business and industrial decision making. They have a holistic approach of in taking up initiatives. They have enviable international linkages and network too. Creation of connectivity and business alliances is their strategy and bringing a positive change in the society is their conscious goal. They have commitment to environment, society, their own business team and workers, and the community where they are going to operate business projects.

SRI believes in interdependence, mutual benefits, performance, professionalism, diversification, and benign science for human comfort and advantage.

SRI has strong business association as three of its Directors are already seasoned businessmen of good scale steadily expanding and diversifying both in Bangladesh and other countries. Associated companies therefore, also add to the strength and convenience of SRI.

SafeRoots draws its strength from its Advisers as well. Notable among them is Mr. Abul Hossain and a prominent businessman of Bangladesh in the ready made garments (RMG) sector. He is also the Honorary Consul of the Republic of Uganda in Bangladesh and with his wide experience in agricultural and business activities relating to a number of African and Caribbean countries.